Adshel Roadside Campaigns & Rates

Summary

An Adshel roadside campaign is the perfect way to achieve cost-effective cover, and our Audience Solutions campaigns enable you to reach a specific audience when they are in the right mindset.  As well as the packages below, we can build a bespoke campaign to reach consumers in different environments and mindsets.
 
Please note: the tables below show our 2010 campaigns and rates.
 
To find out more about the campaigns below, and our approach to planning, visit our Audience Solutions section.

 

Foundation > Cover

 
TOTAL PANELS Cover N+1 Cover N+4 Cover N+14 Frequency VAC ('000s) Illumination Districts covered 5 central Ldn boroughs RATE Jan-Feb RATE Mar-Sep RATE Oct-Dec
National Cover 1  Every district in UK 4000 69.4% 53.3% 23.4% 12.6 51 97% 275 10.47% £172 £205 £237
National Cover 2 Every district in UK 4000 69.1% 53.1% 23.2% 12.9 52 96% 272 10.12% £172 £205 £237
National Cover 3 Every district in UK 4000 69.1% 53.1% 23.5% 12.9 52 96% 266 10.65% £172 £205 £237
Urban Cover 1 Conurbation areas 2500 57.8% 42.1% 14.1% 10.8 56 98% 131 11.84% £226 £269 £313
Urban Cover 2 Conurbation areas 2500 56.4% 41.0% 14.1% 10.6 55 97% 131 11.25% £226 £269 £313
London Cover 1 Cover across capital 1000 78.8% 66.2% 37.0% 19.1
71
 97% 67 11.36% £231 £274 £316
London Cover 2 Cover across capital 1000 78.7% 65.7% 36.1% 18.4 70 96% 66 10.43% £231 £274 £316
London Cover 3 Cover across the capital 5000 72.4% 54.8% 21.6% 11.1 74 95% 66 11.60% £231 £274 £316

 


Foundation > Premium




TOTAL PANELS Cover N+1 Cover N+4 Cover N+14 Frequency VAC ('000s) Illumination Districts covered 5 central Ldn boroughs RATE Jan-Feb RATE Mar-Sep RATE Oct-Dec
London Key Locations Quality panels across the capital 500
72.2%
 56.1% 24.1% 13.2
 90
 100%

55

 16.56% £325 £399 £469
London Premium 500
 50% of panels within 3 miles of Charing Cross

500

 72.1% 55.9% 24.0% 14.5
 98 99% 32
 23.71% £389 £461 £532
London Central 120
 Fashionable heart of London 120
 43.1%
 23.7%
 3.2%
 8.3
 141
 100%
 8
 84.42%
 £771
 £771
 £771
London Exclusive 100
 Site domination in Westminster, Kensington and Chelsea
 100
 28.0% 13.3% 1.1% 10.6 142 100% 2 100.00% £843 £843 £843

Environment > Location




TOTAL PANELS Cover N+1 Cover N+4 Cover N+14 Frequency VAC ('000s) Illumination Districts covered 5 central Ldn boroughs RATE Jan-Feb RATE Mar-Sep RATE Oct-Dec
National High Street  High streets & retail centres 3000 64.5% 47.9% 19.3% 11.4 54 96% 255 12.57% £222 £264 £306
Urban High Street High density shopping districts 2000 53.9% 37.6% 12.3% 9.7
 58 98% 127 16.37% £237 £282 £329
London High Street Key retail districts 500 72.7% 55.6% 22.7% 12.5 88 98% 61 16.00% £281 £332 £380
National CTN 10m from CTNs 1200 49.5%
 28.6%
 5.3%
 5.4
 52 97%
 204 8.53%
 £189 £207
 £218
National FMCG
 Proximity to supermarkets
 3000
 65.4%
 48.0%
 18.3%
 10.5
 53 96%
 265 10.41%
 £211 £251 £291