Sainsbury's packages


We offer advertisers life-size, branded impact outside the UK's second largest supermarket: Sainsbury's. We can offer both national or regional campaigns, and have recently introduced category campaigns, consisting of panels outside the top 200 performing stores by category. The effectiveness of your campaign can be measured through Litmus research,  which is based on epos data. Visit our Research section for more information.
Please note: the tables below show our 2010 campaigns and rates


Sainsbury's campaigns


Campaigns Description No. panels 

RATE (Jan)

RATE (Feb) RATE (Mar) RATE (Apr) RATE (May) RATE (Jun)

 

RATE
(Jul)

 
RATE
(Aug)
RATE (Sep) RATE (Oct) RATE (Nov) RATE (Dec)
National 600 panels at 300 stores 600 406 406 419 425 425 425 438 438 438 450 450 450
Category Top performing stores by category using EPOS data (200 stores) 400 438 438 450 456 456 456 469 469 469 469 488 488
Top 200 2 panels at each of the top 100 stores 200 531 531 550 550 550 550 563 563 563 563 581 581
Lightweight 350 panels at approximately 175 stores 350 438 438 450 456 456 456 469 469 469 469 488 488
London Only Panels across the 70 London stores 140 488 488 544 550 550 550 556 556 556 556 569 569
Regional Panels located in a TV region of your choice Varies 488 488 544 550 550 550 556 556 556 556 569 569

 *Category campaigns

Pharmacy Pet Care Health & Beauty Chilled Dairy Impulse
DVD/Music/Game Organic Household Confectionery Alcohol

       


All rates £ per panel per fortnight