48 Sheet Campaigns & Rates

Summary

We offer nearly 5,000 panels located in conurbation areas with a population of 25,000+ and weighted to achieve an optimum national distribution.   As well as the packages below, we are able to build bespoke campaigns to reach consumers in different environments and mindsets.
 
Please note: the tables below show our 2010 campaigns and rates
 
For more information on the packages below and to find out about our approach to planning, visit our Audience Solutions section.

 

Foundation > Cover



TOTAL PANELS Cover N+1 Cover N+4 Cover N+14 Frequency VAC ('000s) Illumination Towns covered No. districts in GLA Urban areas 150,000+ RATE Q1
National Cover  Optimise cover across the UK 500 32.6% 13.7% 0.9% 4.8 74
 59% 248 28 71% £454
Urban Cover Urban areas 150,000+ - above average VAC 400 25.2% 11.5% 1.1% 5.5 81
 60% 112 189 100% £477
London Cover 1 Above average VAC 75 37.8% 11.5% 0.2% 4.0 97
 57% 46 26 87% £521
London Cover 2 Above average VAC 75 35.1% 8.2% 0.0% 2.4 53
 53% 53 25 96% £521

 

Foundation > Premium



TOTAL PANELS Cover N+1 Cover N+4 Cover N+14 Frequency VAC ('000s) Illumination Towns covered No. districts in GLA Urban areas 150,000+ RATE Q1
National Premium A  Exceptional VAC and illumination 500 34.7% 15.3% 1.4% 5.5
 90
 73% 268 30 72% £1073
National Premium B Very high VAC and illumination 500 33.7% 14.9% 1.2% 5.1 81 67% 252 28 74% £656
Urban Premium A Exceptional VAC and illumination 400 26.6% 13.2% 1.2% 6.6
 101 75% 197 31 100% £1097
Urban Premium B Very high VAC and illumination 400 28.7% 13.8% 1.4% 6.3 98
 66% 196
 29 100% £682
London Premium A1 Exceptional VAC and illumination 50 28.0%

6.8%

 0.0% 4.7 126 84% 37
 33
 100% £1158
London Premium A2 Exceptional VAC and illumination 50 29.1% 7.8% 0.1% 5.1
 139 86% 38 32 100% £1158
London Premium B1 Very high VAC and illumination 75 38.8% 13.3% 0.3% 4.1 101 79% 52
 32
 100% £868
London Premium B2 Very high VAC and illumination 75 38.0% 12.3% 0.2% 4.0
 98
 64% 48
 28
 100% £868

 

Environment > Location

 
TOTAL PANELS Cover N+1 Cover N+4 Cover N+14 Frequency VAC ('000s) Illumination Towns covered No. districts in GLA Urban areas 150,000+ RATE Q1
National FMCG Proximity to major supermarkets 500 30.4% 12.4% 0.9% 4.3 62 46% 255 27 70% £454

 

All rates £ per panel per fortnight