Clear Channel Research Monitor
Through the Clear Channel Research Monitor, we offer our advertisers comprehensive research into the effectiveness of their campaigns, and actionable feedback on how to maximise the impact of future campaigns.
The research monitor has been conducted by Millward Brown for over ten years, and its longevity had enabled us to build up a catalogue of case studies that increase our understanding of the medium.
How does it work?
300 respondents from around the UK are interviewed every fortnight of the year, which allows us to compare the results from before a campaign begins and after it ends. Respondents are recruited via email and asked to complete the questionnaire online. Respondents are all aged 16-64, from social groups A, B, C1, C2 and D, and at least 40% are in full time employment.
The standard survey explores:
• Brand awareness
• Purchase consideration
• Advertising awareness
• Prompted recall of the outdoor creatives
• Attitudes towards the creatives
Where possible, we measure recall of our advertisers’ other media activity, to better understand how different elements of the media mix work together. Questionnaire space permitting, we are also happy to include bespoke questions, investigating attitudes towards the advertised brand and its competitors, or consumers’ reactions to certain aspects of the campaign.
We will research medium/heavy weight campaigns in any format or combination of formats, whether they are regional or nationwide.