Clear Channel Outdoor is the first UK outdoor media owner to offer proof of posting across all its Street Furniture and Billboard portfolio
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This revolutionary new proof of posting system guarantees advertisers complete reassurance that their campaign has been posted in the correct period.
Using bespoke software, the WAVe (Wireless Activity Verification) system runs on Nokia N70 mobile phones and allows Clear Channel's Operations team to scan a unique 2D barcode label, fitted on every poster, to confirm proof of posting. This system also allows the operative to photograph every posted panel and report damage.
All completed instructions and damage reports are transmitted via GPRS to OASIS (Clear Channel Outdoor's bespoke software management system) which allows Clear Channel to provide up-to-the minute information regarding posting progress to advertisers and agencies.
See a video of WAVe in action below.
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The technology used by WAVe resulted in our winning the 2009 UK IT Industry Awards.
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Proof of Posting benefits
- Our new system provides 100% accountability for advertisers, enabling them to have accurate and reliable posting progress in real time
- Our operatives receive their full week's instructions transmitted wirelessly to their phones, meaning a paperless working environment
- Damage reports are inputted into our system immediately which makes it far quicker for us to respond
- The use of Nokia N70 mobile phones allows operatives to take photographs of each billboard site when requested and representation photographs of 6-sheets on request.