Keep Fitters   


Who are they?

The UK is becoming more and more health and exercise conscious. 36% of adults are trying to slim and sport participation is worth more than £4billion per year (Mintel 2007).

“Keep Fitters” are a tribe of people who share the mindset “What I want most is to be fit and active”. But it’s more than just words; they are people who exercise three or more times every week. These fitness buffs are resolutely committed to keeping fit, and it is important they look and feel good with a healthy diet and healthy lifestyle.
 
Keep Fitters are adventure-seekers (index 155) and like to stand out in a crowd (index 168). They want to be active in their leisure time (index 131) and seek out challenge and novelty (index 159). To them, a healthy and active lifestyle is everything!

Find out more...

 

To discuss how this opportunity can work for your brand please call our sales team on 020 7478 2200 or email helene.grandjean@clearchannel.co.uk

 

How Clear Channel Outdoor can help you target Keep Fitters 

 
Out of home media is the perfect advertising vehicle to reach Keep Fitters, while they are out and about enjoying the great outdoors. According to TGI, Keep Fitters are 33% more likely to be heavy consumers of Outdoor.
 
 
 
Clear Channel’s sophisticated planning tools allow you to target this desirable tribe from where Keep Fitters exercise (leisure centres, gyms, parks etc.) to where they live, even where they grocery shop.
 
 
Where Keep Fitters keep fit
Speak to your audience while they are in a relevant mindset. From local authority sports centres, private health and fitness clubs, to parks. Clear Channel Outdoor can build bespoke campaigns in proximity to each of these key areas.
 
Where Keep Fitters live

45% of Keep Fitters exercise at home (source: Mintel). Using Personicx-Geo, Clear Channel Outdoor can identify Keep Fitter residential hotspots and build a highly-targeted campaign.                                  
  
Where Keep Fitters shop


A healthy lifestyle means healthy food! Target these healthy shoppers right outside their favourite grocery and convenience stores.
 
Target Keep Fitters with the right format

Keep Fitters love technology. One-third have a laptop, six in ten own an ipod or mp3 player and they “love to buy new gadgets” (index 138). From Digital to Create to Interact, Clear Channel Outdoor has the fittest products to reach these technology fans.