Litmus Point of Sale Research Request Form


All fields marks with an * are required fields and must be completed.
 
If you have any questions, please contact:
Ruth O'Neill    |   Senior Research and Insight Executive   |   Direct Line: 020 7478 2941   
Contact name: *   
Email address: *    
Company: *   
Contact number: *   
Advertiser: *   
Brand: *   
Product: *  
(Include Sainsbury's DEPCOM or SKU number if known)
Category:
Media planning agency:
Outdoor specialist:
 
In-charge date:
Out-charge date:
 
Campaign objectives?
1. Promotional Activity - Above and below the line
In order to control the data against the test stores, we need to know all the activity on the brand in the six months prior to the campaign, during the campaign, and in the four weeks following the campaign. This is especially important if it has varied regionally (e.g. diffferent weight TV campaigns)
 
TV Campaigns:
Dates (To - From) Weight Type
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Press Campaigns:
Dates (To - From) Weight Type
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Radio Campaigns:
Dates (To - From) Weight Type
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Other Campaigns:
Dates (To - From) Weight Type
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2. Brand in-store promotions/activity

Please can you include details of any promotion/ in-store activity that has taken/ will take place in the 6 months prior to the campaign, during the campaign and in the 4 weeks after the campaign, e.g:

  • Secondary space (plinth/ ladder rack) - please attach a list of stores where this took place
  • In-store sampling - please attach a store list
  • Price deals
Product Dates (To - From) Offer
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3. Data Supply:
Are there any particular areas that you would like us to focus on i.e - particular competitor activity, change in market share etc?
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Once successfully submitted you will be forwarded a copy of the completed form.
Clear Channel may use a summary of the results of this campaign for marketing purposes. For more information please contact the Research team on 0207 478 2200 or email research@clearchannel.co.uk