The over 50s market


 

Who are they?

The 21 million who make up the over 50 population in the UK represent a lucrative and often untapped market for advertisers.
 
Today's 50+ population are savvier, sharper and fitter than their predecessors. Over 60% own a credit card and over 90% own a mobile phone. 
 
With expenditure among over 50s exceeding the UK average by 11%, over 50s are ready to spend their hard-earned cash!   
 
Source: TGI Jan-Dec 2008

Find out more


To discuss how this opportunity can work for your brand please call our Sales team on 020 7478 2200
 
 
 

Different shades of grey


We have identified two different tribes within the over 50s market: the Active Indulgers and the Comfortably-off Seniors.
 
Active Indulgers 
  
 Comfortably-off seniors
  
   TGI audience selection
   TGI audience selection  
 
  •  Age 50-64
  • Socio Economic Level 1-2-3
  • "I prefer to be active in my leisure time"
  
  • Age 65-74
  • Socio Economic Level 1-2-3
  • "I am happy with my standard of living"
 

How Clear Channel can help you target the over 50s market

 
At any point throughout the day an average of 6.5 million over 50s are out and about. Outdoor can be used to enhance recency, and influence this group close to the point of purchase. 
 
Clear Channel's sophisticated planning tools enable us to target the over 50s at key points during their daytime and evening activites. The 50 plus tribe solutions are designed to showcase what can be done. We can of course create solutions tailored to individual clients' needs.
 

Targeting Active Indulgers


Cultural Villages
  Over 50s over-index as regular visitors to cultural attractions. Target these cultural villages with 6 Sheets in proximity to art galleries, theatres and classical music venues. 
 
Travel


 Active Indulgers are more likely to agree with the statement "The car is essential for me to make the most of my leisure". Deliver stature on their journeys by using our striking 96 Sheet formats. Our planning tools can identify key sites in locations that over-index for this audience. 
 

How to reach Comfortably-off Seniors


Regular Routines
 
  Indexing at 140 for the statement "I like to follow a well-organised routine", Comfortably-off Seniors are creatures of habit! Target their weekly routines by advertising near shops, grocers and post offices.   
 
The local neighbourhood and community


 		 Involvement in the local neighbourhood and community increases with age. We can use sophisticated planning tools to target residential hotspots for this audience.