Creative pre-testing
Research has shown that in order for a campaign to be effective, it is crucial to have an eye-catching creative. We offer our advertisers a creative pre-testing service, so they can ensure that they have a good creative before their campaign commences.
Typically 200 respondents from around the UK will complete the survey online. We will help you design a questionnaire tailored to suit your needs, which will test whether respondents consider the advert to be clearly branded, easy to understand, whether they have absorbed the key messages and whether it makes them more likely to purchase the product/service. If appropriate, you could test two or more similar creatives, to see which one respondents prefer.
We will send you the results within two weeks of receiving your creative(s) and details of the questions you wish to ask. We recommend that you arrange the pre-test five weeks before your campaign begins, so that if need be, you have time to change the creatives before sending the posters to print.
